Viral Hits

Social media hasn’t just changed how we communicate, but also what we listen to and how we hear it. With that, here’s our up-to-the-minute playlist of tracks making the leap from your social channels into the broader cultural stream. On top now is Skye Newman’s “Family Matters”, in which the rising star lays out her experience of growing up in Southeast London, detailing drugs, death and police at the door, with the refrain “It is what it is” delivered in her raw and soulful voice. Because there’s no schedule for going viral, our editors update these selections throughout the week as needed, so if you hear something you want to hang on to, add it to your library. If it’s trending there, you’ll hear it here.