It’s hard not to see this first instalment in Óscar Maydon’s intended Rico o Muerto series as an existential ultimatum. Though the get-rich-or-die-trying ethos hardly originates here, already a thematic staple of rappers galore, the way the música mexicana singer unites so many of his peers for these dozen songs turns that sentiment into a collective Latin exclamation. Heavy hitters in the contemporary corridos scene, such as Junior H, Neton Vega and Tito Double P, actively build with him here. Whether resigned to the prospect of immeasurable loss with Fuerza Regida on “Tu Boda” or playing as brash Clydes in search of baddie Bonnies with Peso Pluma on “Asquerosamente Rico”, he demonstrates an ability to both excel and lead. Elsewhere, he erodes intra-genre boundaries by hosting both Gabito Ballesteros and Luis R Conriquez for the evocative “Fina Con Los Valentinos” and reaches further than that by bringing Latin trap star Anuel AA into the fold for the beat-switching “Tuxxxi.” That latter vibe resurfaces toward the end, with “Mejores Jordans” rapper Victor Mendivil in tow for “ZAZA”.